01About This Privacy Policy
This Privacy Policy describes how Bet Salam ("we", "us", "the Platform") collects, stores, processes and shares personal data belonging to users ("you", "the Player") who register an account at betsalam.net or interact with any Bet Salam service including sports betting, live casino, jackpot slots, esports betting and customer support.
Bet Salam is operated by a licensed entity whose data processing activities are governed by the data protection laws of its regulatory jurisdiction. This policy has been written with particular attention to the expectations of Pakistani players and is designed to be read and understood without specialist legal knowledge. If anything in this document is unclear, you are welcome to contact our support team at any time for a plain-language explanation.
This Privacy Policy should be read alongside Bet Salam's Terms and Conditions and Responsible Gaming Policy. By registering an account or using any Bet Salam service, you confirm that you have read and understood this Privacy Policy.
Bottom line: Bet Salam collects only the data it genuinely needs to run a secure, compliant betting platform for Pakistani players. We do not sell your data to advertisers. We do not share it with anyone who does not need it to provide you with services.
02Data We Collect at Bet Salam
The categories of personal data Bet Salam collects depend on how you interact with the platform. Below is a complete breakdown of the data types we may hold about you.
| Data Category | Specific Examples | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC number, gender | At registration; KYC verification |
| Contact Data | Mobile number (Pakistan), email address, residential address | At registration; account updates |
| Financial Data | Easypaisa/JazzCash wallet numbers, bank account details, transaction history in PKR, deposit/withdrawal records | When making payments |
| Verification Data | CNIC scan or photograph, proof of address document, selfie for liveness check | During KYC process |
| Technical Data | IP address, device type, operating system, browser type, screen resolution | Automatically on each session |
| Usage Data | Pages visited, games played, bets placed, session duration, click behaviour | Continuously during platform use |
| Betting Data | Sports bet history, casino game history, stakes, odds, outcomes, bonus usage | As bets are placed and settled |
| Communication Data | Live chat transcripts, email content, support ticket history | When you contact Bet Salam |
| Responsible Gaming Data | Self-exclusion requests, deposit limit settings, cooling-off periods | When tools are activated by you |
Note: Bet Salam does not intentionally collect sensitive personal data such as racial or ethnic origin, political opinions or health information. If any such information is provided voluntarily during a support interaction, it will not be stored beyond the immediate context of that conversation.
03How Bet Salam Collects Your Data
Bet Salam collects data through the following channels:
3.1 Directly from You
The majority of data we hold is provided by you directly. This includes the information you enter when creating your Bet Salam account, the CNIC and address documents you upload during verification, the payment details you provide when making deposits or requesting withdrawals, the messages you send to our customer support team, and the responsible gaming preferences you set in your account.
3.2 Automatically During Platform Use
Bet Salam's servers and analytics tools automatically collect certain technical information each time your device connects to the platform. This includes your IP address, the type and version of browser you are using, your device's operating system, the pages you visit within the Bet Salam site, and the timestamps of your sessions. This data is collected to maintain platform security, improve user experience, and detect unusual behaviour that may indicate fraudulent activity.
3.3 From Third-Party Service Providers
Bet Salam may receive data about you from trusted third parties in the following circumstances: identity verification providers who cross-reference your CNIC details against authoritative databases; payment processors such as Easypaisa, JazzCash and banking partners who confirm transaction completion; fraud prevention services that provide risk signals about IP addresses or devices; and our live casino partners (such as Evolution Gaming) who operate the dealer studios used in our live casino section.
3.4 Cookies and Tracking Technologies
Bet Salam uses cookies and similar technologies to maintain your session when logged in, remember your preferences, analyse how players navigate the platform and detect fraudulent login attempts. Full details are provided in Section 9 of this Privacy Policy.
04Why Bet Salam Uses Your Data
Every piece of data Bet Salam collects is used for a specific, documented purpose. The table below maps data categories to their purposes.
| Purpose | Data Used | Why It Is Necessary |
|---|---|---|
| Account creation and management | Identity, Contact | Cannot operate an account without a verified identity and contact details |
| Processing deposits and withdrawals in PKR | Financial, Identity | Required to execute transactions via Easypaisa, JazzCash, IBFT etc. |
| KYC and age verification | Identity, Verification | Legal obligation; 18+ requirement; anti-money laundering compliance |
| Bet placement and settlement | Betting Data, Financial | Core service delivery – impossible to operate a betting platform without this |
| Fraud detection and security | Technical, Usage, Financial | Protects Bet Salam and all players from fraudulent account activity |
| Customer support | Identity, Communication, Betting | Needed to understand and resolve your issue accurately |
| Responsible gaming tools | Responsible Gaming, Betting | Monitoring for problem gambling patterns and enforcing limits you have set |
| Platform improvement | Usage, Technical | Anonymised analytics to make Bet Salam faster and easier to use |
| Legal compliance and audits | All categories as required | Responding to regulatory requests; meeting licensing obligations |
| Marketing (with consent only) | Contact, Betting preferences | Sending you relevant promotions, only if you have opted in |
05Legal Basis for Processing
Bet Salam processes your personal data under one of the following legal bases, depending on the purpose:
- Contract performance: Processing your identity and financial data to deliver the betting services you have registered to use. Without this, we cannot provide you with an account.
- Legal obligation: KYC verification, age checks, anti-money laundering monitoring, and cooperation with law enforcement and regulatory authorities where lawfully required.
- Legitimate interests: Fraud detection, platform security, abuse prevention, and anonymised analytics to improve the platform. Bet Salam has assessed that these legitimate interests are not overridden by your privacy rights.
- Consent: Marketing communications and non-essential analytics cookies. You can withdraw consent for these at any time through your account settings or by contacting our support team.
06Data Sharing – Who Sees Your Information
Bet Salam does not sell your personal data to third parties. Full stop. The only parties who receive your data are those who need it to provide you with services, or who are legally entitled to it. Here is a complete list of recipient categories:
6.1 Payment Processors
When you make a deposit or withdrawal, Bet Salam passes the minimum necessary data to the relevant payment provider – Easypaisa, JazzCash, NayaPay, SadaPay or your bank. These providers are bound by their own privacy frameworks and by contractual obligations with Bet Salam. They cannot use your data for any purpose other than completing the transaction.
6.2 Identity Verification Providers
During the KYC process, your identity data including CNIC details may be shared with a third-party verification service that cross-references this information against authoritative identity databases. This process is conducted securely and the verification provider is contractually prohibited from retaining or reusing your data beyond the verification purpose.
6.3 Live Casino Partners
Bet Salam's live casino tables are operated by licensed studio providers such as Evolution Gaming. These providers necessarily process a limited amount of session data (such as your account identifier and bet amounts) to operate the tables and settle results. They do not receive your CNIC details, mobile number or financial account information.
6.4 Regulatory and Law Enforcement Authorities
Bet Salam is legally obligated to cooperate with regulatory authorities and, where lawfully compelled, with law enforcement agencies. We will disclose player data to such parties only when we are legally required to do so and, where possible, will inform the affected player of such a request unless doing so would compromise an active investigation.
6.5 Professional Advisors
Legal counsel, auditors and compliance consultants may access limited player data as part of their professional engagements with Bet Salam. All such parties are bound by strict confidentiality obligations.
What Bet Salam will never do: Sell your data to advertisers, share your CNIC or financial details with third-party marketers, transfer your data to any party for their own commercial benefit, or respond to informal data requests from parties who do not have a legal basis for the request.
07How Long Bet Salam Keeps Your Data
Bet Salam retains personal data for as long as is necessary to fulfil the purpose for which it was collected, subject to applicable legal retention requirements. The principles we apply are:
- Active account data: Retained for the lifetime of your account plus a minimum of 5 years following account closure, to satisfy anti-money laundering and regulatory audit requirements.
- Transaction records: Retained for a minimum of 5 years following each transaction, as required under financial crime regulations.
- KYC documents: Retained for 5 years after the KYC process is completed, or 5 years after account closure, whichever is later.
- Customer support records: Retained for 2 years following resolution of the relevant query or dispute.
- Marketing preferences: Retained until you withdraw consent, at which point marketing data is deleted within 30 days.
- Technical and usage logs: Retained in identifiable form for up to 12 months; anonymised and aggregated data may be retained indefinitely for platform analytics.
When the applicable retention period expires, Bet Salam securely deletes or anonymises your personal data. Secure deletion means the data cannot be recovered or reconstructed after removal.
08How Bet Salam Protects Your Data
Protecting the personal and financial data of our Pakistani players is a technical and operational priority at Bet Salam. The following measures are in place:
- 256-bit SSL/TLS encryption: All data transmitted between your device and Bet Salam's servers is encrypted using industry-standard SSL/TLS. This protects your login credentials, payment information and personal data from interception during transmission.
- Encrypted data storage: Sensitive data stored in Bet Salam's databases – including financial account numbers and identity document scans – is encrypted at rest using AES-256 encryption.
- Access controls: Bet Salam employees can only access player data on a strict need-to-know basis. Access is controlled by role-based permissions and all access is logged for audit purposes.
- Two-factor authentication: Players are encouraged to enable two-factor authentication (2FA) on their Bet Salam accounts. This provides an additional layer of protection against unauthorised login.
- Fraud detection systems: Automated systems monitor account activity continuously for patterns consistent with account takeover, identity fraud or money laundering.
- Regular security assessments: Bet Salam's technical infrastructure is subjected to periodic penetration testing and security audits to identify and remediate vulnerabilities before they can be exploited.
- Data breach response: In the event of a data breach affecting your personal information, Bet Salam will notify affected players and relevant regulatory authorities within the timeframe required by applicable law.
09Cookies and Tracking Technologies
Bet Salam uses cookies – small text files stored on your device – and similar technologies to operate the platform, improve your experience, and detect security issues. Here is a breakdown of the cookies we use:
| Cookie Type | Purpose | Duration | Can Be Disabled? |
|---|---|---|---|
| Maintaining your login session; remembering items in your betting slip; CSRF protection tokens | Session / up to 24 hours | No – required for the platform to function | |
| Remembering your language and display preferences; storing your last visited game category | Up to 30 days | Yes – may affect your experience | |
| Understanding how players navigate the site; identifying which pages are most visited; measuring load performance | Up to 12 months | Yes – opt out via account settings | |
| Detecting unusual login behaviour; device fingerprinting for fraud prevention; bot detection | Up to 90 days | No – essential for account security |
You can manage cookie preferences through your Bet Salam account settings. Note that disabling non-essential cookies will not prevent you from using the core betting and casino features, but may affect the platform's ability to remember your preferences between sessions.
10Marketing Communications
Bet Salam would like to keep Pakistani players informed about promotions, new game launches, special events and deposit bonus offers that are relevant to their interests. We will only send marketing communications to you if you have explicitly opted in to receive them during registration or through your account settings.
10.1 How We Communicate
Marketing communications from Bet Salam are sent by email and, where you have provided consent, by SMS to your registered Pakistani mobile number. We do not use third-party social media platforms to target Bet Salam's registered players with advertising based on their account data.
10.2 Opting Out
You can withdraw your consent to receive marketing communications at any time by: clicking the "unsubscribe" link in any Bet Salam marketing email; updating your notification preferences in your account settings; or contacting support@betsalam.net with an opt-out request. Opt-out requests will be processed within 5 working days. Note that withdrawing consent to marketing communications does not affect the receipt of important service messages such as deposit confirmations, withdrawal notifications or security alerts, which are sent regardless of marketing preferences.
10.3 Personalisation
Where you have opted in to marketing, Bet Salam may use your betting history and game preferences to personalise the promotions we send you – for example, showing cricket betting offers if you mostly bet on cricket, or highlighting a new PSL-related promotion. This personalisation uses data held within Bet Salam's own systems and does not involve sharing your data with third-party advertising networks.
11Your Rights Over Your Personal Data
You have meaningful rights over the personal data Bet Salam holds about you. Below is a plain-language description of each right and how to exercise it.
Right of Access
You can request a copy of all personal data Bet Salam holds about you. We will provide this within 30 days of receiving a verifiable request.
Right to Rectification
If any of your personal data is inaccurate or incomplete, you have the right to have it corrected. Contact support with details of what needs updating.
Right to Erasure
You can request deletion of your personal data where it is no longer necessary for the purpose it was collected, subject to legal retention obligations.
Right to Restrict Processing
You can ask Bet Salam to stop using your data in certain ways while a dispute or review is in progress, without requesting full deletion.
Right to Data Portability
You can request your personal data in a structured, machine-readable format (CSV or JSON) to transfer to another service provider.
Right to Object
You can object to Bet Salam processing your data for marketing purposes or for processing based on legitimate interests. We will stop unless we can demonstrate compelling grounds.
To exercise any of these rights, contact Bet Salam's Data Protection Officer at privacy@betsalam.net or via our support chat. We will respond to all requests within 30 days. Complex requests may take up to an additional 60 days, in which case we will notify you of the extension.
12Children's Privacy
Bet Salam's services are strictly for adults aged 18 and above. We do not knowingly collect personal data from anyone under the age of 18. Age verification is carried out during the registration process and we require documentary proof of age (CNIC, which is issued from age 18 in Pakistan) before any account can be fully activated.
If Bet Salam discovers that an account has been created by or for a person under 18, we will immediately close the account, void any bets placed and return any unrisked deposited funds to the payment method used. If you are a parent or guardian and believe your child has created a Bet Salam account, please contact us immediately at support@betsalam.net and we will resolve the matter promptly.
13Changes to This Privacy Policy
Bet Salam may update this Privacy Policy from time to time to reflect changes in our data practices, changes in applicable law, or improvements to our services. When we make material changes, we will notify registered players by email to the address on their account at least 14 days before the new policy takes effect. Minor clarifications may be published without advance notice.
The date at the top of this page ("Last updated") will always reflect when the most recent revision was made. We encourage you to review this Privacy Policy periodically. Continuing to use Bet Salam after a revised Privacy Policy takes effect indicates that you accept the updated terms.
Previous versions of this Privacy Policy are retained in our records and are available on request by contacting our Data Protection Officer.
14Contact Us & Data Protection Officer
If you have any question, concern or complaint about how Bet Salam handles your personal data, please get in touch. Our Data Protection Officer oversees all privacy matters and will respond personally to any substantive privacy query.
Formal complaints: If you are not satisfied with Bet Salam's response to a privacy concern, you have the right to escalate the matter to the data protection supervisory authority in the relevant jurisdiction. Bet Salam will cooperate fully with any regulatory investigation into our data practices.